Trying to capitalize its status as a hub of the national political conversation, the social networking giant Twitter is beginning for the first time this week to sell political advertising, executives told POLITICO.
Twitter began moving cautiously into the ad business last year, and has been ramping up its commercial advertising business in a scramble to make revenues match its prominence and popularity. Now, the company has poached a top political marketing executive from Google and is hoping to win as share of the lucrative 2012 campaigns, including a presidential campaign expected to cost well over $1 billion.
“We’ve had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians,” Twitter’s president of global revenue, Adam Bain, said in an interview. “We’re…
View original post 203 more words