The Cosmetic Ultralounge

Taylor’s Swift Pull from Ads

By Gunner Glam

A recent mascara ad centered on Taylor Swift has been retracted from US magazines after a complaint that it had been digitally altered to enhance the appearance of the country music star.

Studio Brow loves keeping the deals real, and wants to give an idea of what goes on in the world of magazines.

In an article on NY Daily News, the National Advertising Division of the Council of Better Business Bureaus Claims said Proctor and Gamble, who makes Cover Girl cosmetics, said it “discontinued the advertisement in question” after it “challenged its claims.”

“The advertising at issue featured a celebrity looking up to highlight her long eyelashes,” it said in a statement Tuesday, referring to Swift, 22, a clean-living role model for many young American women.

“Beneath was the disclaimer, ‘lashes enhanced in post-production,'” NAD added.

The division, a self-regulatory forum for the ad industry, had questioned CoverGirl’s claim that its NatureLuxe Mousse Mascara doubled the volume of bare lashes and that it was 20 percent lighter than “the most expensive mascara.”

“Upon receipt of NAD’s initial inquiry, the advertiser advised NAD it had permanently discontinued all of the challenged claims and the photograph in the advertisement,” it said.

There was no immediate comment from Proctor and Gamble or from Swift, who in a CBS television interview last month spoke of how conscious she is of the influence she has among her fans.

-More coming soon from Studio Brow-

5 responses

  1. Wow.. I don’t quite understand why they are pinpointing on her and this product specifically.. As crazy as it is, isn’t it somewhat a given fact that whatever the models are selling aren’t necessarily the only thing the models are wearing?? I’m curious to see how this is going to end… On a happier note, thanks for visiting!

    January 14, 2012 at 12:55 AM

  2. Thank you for visiting! Great site. I will return!

    January 15, 2012 at 3:42 AM

  3. Oh wow, great article! That is definitely interesting to see a company getting flack for that. Thanks for sharing!

    January 15, 2012 at 4:31 AM

  4. That’s really interesting but I wonder why they singled out Taylor Swift’s ad? Lots of mascara ads say “false lashes used” or something like that on them. I remember seeing a Drew Barrymore one that specifically said “false lashes used to enhance” or something like that

    January 16, 2012 at 8:58 PM

  5. Interesting post. It was my understanding that ALL mascaras marketed inflate their results, why is this one so different? I recently reviewed a Maybelline product on my blog recently. Check it out.

    January 16, 2012 at 9:02 PM

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